The First Steps | For Funeral Directors

How it works

A resource you send. A relationship you keep.

The First Steps supports families in the time before they sit down with you. It never replaces that meeting. It just means it goes better.

1

A family reaches out early

A loved one is seriously ill and they want to start preparing. Instead of trying to cover everything over the phone, you send them their private First Steps link, fully branded with your name and contact details.

2

They explore their options privately

At their own pace, in their own time, families read through costs, burial vs cremation, coffin options, and ceremony guides. The platform informs. It never makes decisions. That is still your role.

3

Your number is always one tap away

Your phone, WhatsApp, and email are on every single page. The platform always leads families back to you. Every question it answers ends with a way to reach you directly.

4

You take it from there

When the time comes, families sit down with you already informed. The funeral notice details come straight to your inbox and you arrange the funeral exactly as you always have.

The family experience

What families see on their phone

Clean, calm, and compassionate. Designed for people navigating one of the hardest moments of their lives.

Everything in one place

Funeral notice form

What happens next

See it in action

Watch a full walkthrough

The complete family journey, from first link to completed notice form.

The First Steps: Platform Demo

Let us be clear about this

The First Steps does not arrange funerals. You do.

This is a support resource for families who are searching for answers before they are ready to call you. Without clear guidance, many turn to online searches at one of the most difficult times in their lives, often finding information that is confusing, inconsistent, or not relevant to their situation. The First Steps gives them somewhere trusted to begin instead. Somewhere that carries your name, your number, and your voice throughout. The arrangement, the ceremony, the guidance — that is still entirely yours.

Families do not stop feeling overwhelmed simply because information is available. They feel more confident because it is available in the right place, at the right time, from someone they already trust.

The benefits

Better support for families. A stronger position for you.

The First Steps fits around the work you already do. It adds value without changing how you operate.

For funeral directors

Your expertise, supported. Not replaced.

Handle pre-need calls with confidenceWhen a family rings to say a loved one is very unwell and they want to start preparing, you now have something tangible to send them. Something helpful, compassionate, and entirely under your name.
Families arrive at your door, not GoogleWithout this, families search online and find confusing or distressing information from sources that have no relationship with them. The First Steps gives them a calm, trusted place to go instead — yours.
Your first meeting is more focusedFamilies who have already read through costs, options, and ceremony types come to you with context. That means less time explaining the basics and more time on what only you can give them.
Notice details delivered straight to your inboxFamilies complete the funeral notice in their own time, involving relatives where needed. When they are ready, it arrives in your inbox organised and ready to work from. You still write the notice. This just removes the pressure of gathering everything in one sitting.
Families already know you when the time comesFamilies are more likely to contact the funeral director who has already supported them. By the time they need to make arrangements, the relationship with your funeral home is already established.
Fully branded to you, set up in daysEvery page carries your logo, your name, and your contact details. Families never see My Farewell Wishes. We handle the setup. You are live within days.

For families

Everything they need. No pressure. No rush.

A private space to process thingsFamilies access the platform only via the link you send them. It's personal, calm, and completely private. Just for them.
They can understand the choices available before any decisions need to be madeCoffin styles and price ranges, burial versus cremation, Catholic Mass, Church of Ireland, Presbyterian, cremation ceremonies. Families can explore everything privately, at their own pace, before any conversation with a funeral director takes place.
Costs explained clearly, upfrontFamilies understand exactly what to expect before any conversation takes place, reducing anxiety and removing the fear of the unknown.
No pressure to decide immediatelyThey can read at their own pace, come back to it, involve other family members, and take the time they need.
Their funeral director is always one tap awayPhone, WhatsApp, and email are visible on every page. They never feel alone in the process.
Works on any device, any timeDesigned for mobile. Families can work through it on their phone wherever they are: at home, in hospital, in the middle of the night.

Early Access Pricing

Simple, volume-based pricing.

Pay based on the number of funerals you conduct each year. No hidden fees, no setup costs.

Existing Next Steps partners
Free
Included at no extra cost for the first year within your existing subscription.

Up to 30 funerals per year

Under €2 per funeral

€100 per year. Less than a sympathy card.

30 to 50 funerals per year

Under €4 per funeral

€150 per year. Saves hours of admin alone.

50 to 100 funerals per year

Under €5 per funeral

€250 per year. Fully branded, fully managed.

More than 100 funerals per year (per location)

Under €5 per funeral

€500 per year. Covers all families, one annual fee.

We are onboarding our first group of funeral directors now. Founding members will receive the lowest pricing we will ever offer. Get in touch and we will have your platform live within days.

Part of something bigger

Supporting families at every stage.

The First Steps is not a standalone product. It is one part of a complete support pathway that My Farewell Wishes has built around the full experience of loss.

My Farewell Wishes

Planning ahead, before a death occurs.

The First Steps

Guidance when a death is imminent or has just occurred.

The Next Steps

Support in the weeks and months after the funeral.

Join the Waiting List

Be one of the first funeral directors in Ireland to offer this.

We are onboarding our first group of funeral directors now. Fill in your details and we will be in touch within one working day.

Full name

Business name

Email address

Phone number

Average number of funerals per year

Are you an existing Next Steps customer?

Yes No

No commitment required. We will be in touch within one working day to discuss next steps.

More families are calling before the death. Now you have somewhere to send them.